Tuesday, February 21, 2012

Younglife Camp Brochure Reaction

Younglife camp brochure Great use of colors and layout. As a brochure primarily to convince high schoolers to go to camp, it's important that the brochure appeal to a high schooler's style. The big words, bold colors, and general design are exciting and I think would appeal to a high schooler. I especially like that it says things like "experience the best week of your life with your closest friends" and claims that "everyone's going!" For high schoolers, the pressure to fit in is extreme so this is a very good tactic. While younglife camp obviously has a deeper purpose than just parasailing, tubing, and water skiing, these are the things the brochure plays up since these are the activities most likely to convince a high schooler to want to go to camp. The brochure also does a good job of laying out all the details for the potential camper's parents, explaining the cost, food, housing, etc as well as looking very professional and well-organized. The pictures do a good job of capturing the fun and fellowship that campers will have at camp. There are a lot of words, but I think they're all necessary and the brochure is easy to read and well broken up to avoid the "wall of text". Good job!

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